1.From
the book:
Turn Your Customers into Your Sales Force by Ross Reck
This is not about people who are born
rich or inherited their wealth or people who won lottery or a game show. This
is about people like you and me who are responsible for their own success. We
all have our own definition for success. In most cases, these highly successful
people had something special magical quality called “it”. There are different
answers when we search for what is “it” all about.
Shiv Khera wrote in his
book ‘You Can Win’ –“Winners don't do different things. They
do things differently.” What is that “different” way of doing things? Ross
Reck started research to find out, everyone was pointing out that highly
successful people possessed this quality, but no one could explain what “it”
was. He interviewed more and more successful people and grouped the answers
into three categories.
The first category was that these highly
successful people have an amazing ability to draw other people to them – a
magnetic personality. In other words, if these people were selling something,
customers seemed to jump out just for a chance to buy from them. The next
category was that these people have an unbelievable ability to get other people
to get the extra mile on their behalf. The third category was that these highly
successful people have a wonderful ability to get other people to stand in line
just for the privilege of doing them a favour. The process highly successful
people use to get people to enthusiastically go the extra mile on their behalf
is called Win-Win Negotiation.
To be continued….
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